According to SimilarWeb, X's traffic and account deactivations both peaked the day after the presidential election. Bluesky, meanwhile, says it's started adding a million new users every day; on Saturday, the company announced that it now has 18 million total users.
In an interview with The New York Times, CEO Jay Graber acknowledged that there are "always some growing pains," but she said her 20-person full-time team takes "pride in our ability to scale quickly."
Longtime users seem to be wrestling with what this rapid growth means for the Bluesky community. Yes, there have been triumphant posts about App Store rankings and the latest celebrity signups.
While I've spent more time there than on any other social media app in the past year, my follower count stalled at around 200 - a fact that I found weirdly freeing, though it didn't motivate me to post more than once a month or so.
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