It doesn't matter how great your interviewing screens are and how amazing your research methods are if you recruit the wrong participants.
Effective screener surveys ensure high data quality and help to ensure we are talking to the right audience, which saves time and resources.
Screener surveys are essential as they filter a large group into well-segmented sub-groups, maximizing the relevance of insights gained from research.
Discovering that you are talking to the wrong people during the research phase itself is quite expensive. You waste time and often money.
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