fromMedium
1 week agoHow to Define Success Criteria for UX Research
A hypothesis is simply an assumption about user behavior, needs, or preferences that you want to validate (or invalidate). Think of them as "bets" you're making in your design. I typically use the following format for a hypothesis: I believe that [user group] will [do something/use something] because [reason or context]. I believe that first-time users will skip account setup if it feels too long, because they want immediate value.
UX design