Stride gum was launched in 2006 with ambitious marketing strategies, including a multi-million dollar campaign and celebrity endorsements, becoming a household name before its recent disappearance.
Users on social media are inquiring about Stride gum's fate, highlighting a shared nostalgia and confusion over the once-popular brand seemingly disappearing from store shelves.
Mondelēz International discontinued Stride gum around 2019 to streamline its focus on other brands like Cadbury and Oreo, leading to its dwindling presence.
Despite Stride gum being listed on Mondelēz's website, the brand's own online presence has diminished, raising concerns among its loyal fanbase about its future.
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