Marketers are about to face a steep uphill climb. Trump's polling support reflects a pivotal moment in the culture wars, with conservatives rallying against issues like transgender visibility and abortion rights.
Whether you call it 'woke-washing' or a genuine commitment to raising important issues, this trend isn't going anywhere. It's only going to grow.
To gauge the impact of that war on advertising, keep a close eye on Trump ally and X owner Elon Musk and his lawsuit against the World Federation of Advertisers.
His controversial antics drew massive traffic to news outlets but at a cost. Trump's attacks have eroded public trust and stifled journalistic integrity.
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