We're PR Crisis Managers. Here's How We Do Damage Control When We Say Something Stupid.
Briefly

When I say something I regret, I don't make a mountain out of a molehill, as this will only draw more attention to it," said Stephanie King, the managing director of BlueSky PR.
What you want to do is acknowledge your errors, be accountable, correct any misinformation and steer the conversation back into the realm of the positive," he told HuffPost.
The quicker you address a controversy, the faster you can move on and make material changes in your behavior moving forward," said Evan Nierman.
If you called your new coworker Rhonda 'Sharon,' just say, 'Whoops, I meant Rhonda!'. Truly, keep it simple."
Don't dwell on the subject once you've corrected yourself. It's important not to make things worse after a verbal fumble."
Read at HuffPost UK
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