Jules predicts that London’s food scene in 2025 will be shaped by smaller plates driven by trends like weight loss drugs and the desire for perceived value.
The trend of 'no rules' cooking, inspired by comforting familiar cuisines, is set to emerge in London as consumers seek exciting fusion flavors.
Restaurants must innovate by offering smaller portions to accommodate changing consumer behaviors influenced by health trends and economic considerations, marked by the proliferation of small plates.
The revival of 'no rules' cooking introduces a creative culinary exploration, moving past traditional cuisines towards unexpected fusions, reflecting evolving consumer preferences.
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