On Instagram, the wellness women don’t seem like a political movement. Their pictures scroll by like snapshots from heaven, offering a glimpse of an idyllic, health-focused lifestyle.
Scrolling through these accounts, I try to reassure myself: I eat vegetables and exercise. But I am susceptible to retail therapy, and boy, are these ladies selling products.
Cultivating feelings of anxiety toward established health practices has been key to the merger between Trump's MAGA supporters and the wellness world, leading to the 'Make America Healthy Again' campaign.
Although many Americans are skeptical of Robert F. Kennedy Jr., his supporters see him as the commander in the fight against 'Big Food' and 'Big Pharma', merging politics with wellness.
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