The Washington Huskies Athletic Department is introducing Dawgs Unleashed, a unit focused on Name, Image, and Likeness (NIL) opportunities for its student-athletes.
Daws Unleashed will capitalize on Seattle's robust corporate landscape, where 12 Fortune 500 companies are located, positioning UW as a leader in NIL benefits.
Joe Knight, a UW alumnus and former two-sport athlete, is appointed as Executive Director, leveraging his experience in corporate partnerships to drive NIL initiatives.
The initiative aims to forge connections between student-athletes and Seattle’s business community, enhancing revenue opportunities and support for athletes at UW.
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