VSCO has started running ads for free users across its platform, including in Feed, Discover, and Profile sections, while Pro and Plus members remain ad-free.
The new CEO Eric Wittman has initiated several strategic changes, focusing on enhancing the subscription model and introducing features like creator-brand collaboration marketplaces.
This advertising move marks a significant change for VSCO, which has long been recognized for its ad-free experience, diverging from conventional social media platforms.
Free users may resist these changes, but VSCO appears to be banking on this initiative to motivate free users to upgrade to a paid subscription.
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