VIVAIA aims to make sustainable footwear accessible for everyday people, offering a curated selection of versatile and stylish designs specifically for the modern Filipina woman.
The brand has quickly gained a cult following since its inception in 2020, reaching over 61 countries and being endorsed by numerous A-list celebrities.
Announcing their first physical store in the Philippines, VIVAIA is now allowing local customers to experience their comfortable and eco-friendly shoes in person without relying on international shipping.
The decision to launch in Power Plant Mall was strategic, aiming to connect with an 'elevated target market' composed of modern Filipina women who prioritize sustainability.
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