Viewers love 'Real Housewives' shows - and so does cable giant Comcast
Briefly

"Bravo has a real brand identity that holds value to consumers as opposed to Syfy and USA Network, which have largely pulled back from scripted programming in recent years and are not as recognizable and resonant," Katz wrote, referencing two networks that Comcast is planning to spin off. This underscores Bravo's distinctive value in the current media landscape.
"Ten of the 50 most in-demand TV shows on Peacock this year are from Bravo," noted Brandon Katz, highlighting Bravo's significant role in audience engagement and the performance of Comcast's streaming service.
"The logic behind that decision is simple: Bravo's shows are inexpensive and popular, and they perform very well on Peacock, its budding streaming service," indicating that Bravo's economic and viewer appeal supports its retention in Comcast's brand portfolio.
"Bravo has also served as an anchor for Peacock's expansion into reality-TV originals, which has produced Bravo-style hits like 'Love Island USA' and 'The Traitors.'" This demonstrates Bravo's pivotal role in generating new content and viewership for Comcast's streaming initiatives.
Read at Business Insider
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