The Utah Hockey Club has shifted its focus from 'Utah Wasatch' to 'Utah Outlaws' for the franchise's name following feedback from fans. The club, which initially considered 'Yeti' as a nickname, was compelled to change after trademark issues. The decision comes after a fan voting process that revealed limited support for Wasatch, pushing the team to include Outlaws as a new name option. Continued fan participation is encouraged, with votes being collected at home games this week.
"We listened to your feedback and dug into all the Qualtrics data from last night's survey. It's clear that Outlaws should be in the mix instead of Wasatch, so we're swapping it out."
"Wasatch was a new option that referenced a local mountain range and would have allowed the team to use a 'mythical snow hill creature in the form of a Yeti' as its mascot."
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