Eli Ellis stands out as South Carolina's unique basketball recruit, bringing significant social media influence with 1.2 million TikTok followers and 643,000 on Instagram. His online presence enhances his basketball profile and benefits the Gamecocks' program. Coach Lamont Paris noted how Ellis' fame extends beyond basketball, creating connections with NBA stars and bringing quick social media growth to the program. Ellis sees untapped potential in his role as both a player and digital influencer, indicating a strategic blend of sports and brand management that will spotlight USC's men's basketball team.
They don't understand what happens when you get to college with my social media presence. But I think they will, and they'll take advantage of it.
They've done a good job of really developing their brand and their following. Our fans are really excited about it too. And they all know him, that's for sure.
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