Underconsumption core is the minimalist trend of 2024, emphasizing sustainable consumption by using what individuals already own and avoiding unnecessary purchases.
With the world consuming over 100 billion tonnes of materials a year, promoting a mindset of underconsumption is essential for addressing the global climate crisis.
While some followers embrace underconsumption as a lifestyle choice, many are driven by financial necessity, adapting their spending habits in response to economic pressures.
The rise of social media platforms like Instagram and TikTok has propelled the underconsumption core trend, marking a shift away from excessive consumption toward sustainability.
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