"Under Armour kind of has all their eggs in one basket in the college space," Nick Carparelli, former head of Under Armour's global sports marketing, stated.
"A Notre Dame national championship would no doubt strengthen our credibility and highlight our innovative performance products on college football's biggest stage," Sean Eggert, Under Armour SVP of global sports marketing, said.
"Under Armour was founded as a college sports brand, and then obviously grew from there," Carparelli noted about Under Armour's foundational strategy.
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