"It can be in the best interest of the consumer to try to do a little bit of homework before kind of pulling the trigger and making the purchase to see if the deal is as good as the retailer says it is."
"At this time, marketers are increasing the rate at which they're trying to send out these messages. They're sending more emails, they're placing more ads in social media feeds in order to try to get attention and get those clicks. So it can be difficult to ignore those."
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