"It is unacceptable that one in three women have been victims of online abuse," Parliamentary Under-Secretary Alex Davies-Jones said in a statement. "This demeaning and disgusting form of chauvinism must not become normalised, and as part of our Plan for Change we are bearing down on violence against women - whatever form it takes."
The U.K. had already made sharing - and the threat of sharing - sexually explicit deepfake content an offence via the Online Safety Act that went into force last year. But creating the content itself was not covered.
With today's announcement, the U.K. government is focusing on sexually explicit content specifically, which it says disproportionately impacts women. The previous Conservative U.K. government had detailed similar plans, but with the arrival of the new government in July, it wasn't certain what direction Prime Minister Keir Starmer's party would go.
The U.S. doesn't have any specific laws in place to counter deepfakes, though several states are pushing for legislation - including California, which Elon Musk's X is suing to prevent the law from coming to fruition.
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