A significant ruling against Sky Betting & Gaming revealed that the company illegally targeted a problem gambler with over 1,300 marketing emails without proper consent. The high court judge acknowledged that the man, immersed in gambling issues, could not give informed consent about data usage. Although under new customer protection protocols, he was classified as a high-value customer rather than flagged as high-risk, the ruling has prompted calls from campaigners for a broader investigation into the industry's practices towards vulnerable gamblers, raising urgent concerns about the profiling and treatment of those at risk.
The judge ruled that Sky Betting & Gaming unlawfully targeted a problem gambler through excessive marketing, raising significant concerns about the industry's marketing ethics.
This ruling signals a potential shift in how gambling companies handle customer consent and data usage, particularly regarding vulnerable individuals.
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