Kroll emphasizes that collaborating with Qwant to develop a new search index could enable better alignment of search results with user values, such as sustainability. By prioritizing eco-friendly companies, Ecosia makes a push against mainstream search engines that dominate the industry.
The European Search Perspective (EUSP) aims to create a tailored search experience that prioritizes ethical and sustainable businesses, diverging from Google's and Bing's commercialization of search results. Kroll noted, "We could de-rank results from unethical or unsustainable companies and rank good companies higher."
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