Proximo Spirits, the owner of Irish whiskey brand Proper No 12, will no longer feature McGregor's name or image on the drink. The company stated, "Going forward, we do not plan to use Mr McGregor's name and likeness in the marketing of the brand," highlighting their shift away due to the recent legal ruling.
IO Interactive ended its collaboration with McGregor, stating, "In light of the recent court ruling regarding Conor McGregor, we take this matter very seriously and cannot ignore its implications. Consequently, we will begin removing all content featuring Mr. McGregor from our storefronts starting today." This demonstrates their commitment to addressing the fallout from the ruling.
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