Endo Kazutoshi's name is all over London. It's on Endo at the Rotunda (notoriously one of the city's hardest-to-book restaurants); it's on the top floor of Raffles at the OWO in the form of Kioku at Endo; and it's more discreetly on the bill at Niju, a swanky Japanese spot in Mayfair. And now, it's on the label of a bottle of whiskey.
Irish whiskey has faced significant challenges despite its historical resilience, with recent months proving particularly tough for many distilleries in the country.
Donald Trump's proposed 200% tariff on European alcoholic beverages, particularly targeting Irish whiskey, threatens severe damage to the Irish whiskey sector, heavily reliant on US exports.