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2 days ago14 Underrated Irish Whiskeys Under $30 That Rival The Big Names - Tasting Table
Irish whiskey offers affordable options beyond famous brands, with many underrated bottles providing exceptional value under $30.
John Teeling, the whiskey entrepreneur who founded the Great Northern Distillery outside Dundalk, says the company is already selling blended whiskey product into India that has been specially formulated and branded for that market. It's being imported by local partners there. Mr Teeling said he was previously concerned that Great Northern Distillery was primarily focused on the US market. Now he says that India and the broader Asian market including countries such as China, Japan, Vietnam and Thailand could become significant markets for Irish whiskey.
So what do you actually taste when you take a sip? When it comes to Tennessee whiskey, there's a deeper and more full-bodied flavor, with notes of caramel, oak, and vanilla. Irish whiskey, on the other hand, is smoother and mellower, with lighter notes of white fruit, honey, and vanilla. This is why Irish whiskey is considered the best option for beginners.
As Eoin Ó Catháin, the director of the Irish Whiskey Association, recently pointed out, "While we are selling more Irish Whiskey in volume than ever before, the value of our category is not increasing at the same rate, reflecting the pressures on spirits categories all over the world." The organization recently published the Irish Whiskey Global Trade Report 2025, which encompasses both reasons for excitement (heightened demand in India) and sources of frustration (slightly reduced demand in the U.S.).
Endo Kazutoshi's name is all over London. It's on Endo at the Rotunda (notoriously one of the city's hardest-to-book restaurants); it's on the top floor of Raffles at the OWO in the form of Kioku at Endo; and it's more discreetly on the bill at Niju, a swanky Japanese spot in Mayfair. And now, it's on the label of a bottle of whiskey.
Irish whiskey has faced significant challenges despite its historical resilience, with recent months proving particularly tough for many distilleries in the country.
Donald Trump's proposed 200% tariff on European alcoholic beverages, particularly targeting Irish whiskey, threatens severe damage to the Irish whiskey sector, heavily reliant on US exports.