Morris Chang, TSMC's founder, provides insight into the company’s pivotal contract with Apple. He highlights that TSMC's reputation was instrumental in gaining Apple’s trust over rivals like Intel. The opportunity arose during a key dinner with Apple’s operations head, Jeff Williams, where they discussed TSMC’s capabilities. Chang explained the importance of timing, specifically with the release of their 28-nanometer chips, which matched the smartphone market's growing demands. He emphasized Apple's unique negotiation style, which requires patience and understanding of their process.
I quoted Shakespeare in my autobiography...that there's a tide in the affairs of men which, taken at its flood, leads on to fortune. I decided that this was - 28 nanometers - was going to be our tide.
Apple is a very close-mouthed company. If you try to talk to them... they will just tell you to go away. They will come to see you when they are ready.
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