Trump has embarked on a significant merchandise campaign reminiscent of his earlier ventures, showcasing items such as gold sneakers, luxury watches, Bibles, and now limited edition guitars, appealing to a blend of personal branding and fanaticism.
In a promotional video, Trump described his luxury watch as "a tourbillon watch with almost 200 grams of gold and more than 100 real diamonds." His passion for gold and diamonds was unmistakable as he emphasized, "That’s a lot of diamonds. I love gold, I love diamonds, we all do."
The new '45' guitar series features 1,300 acoustic and electric guitars, adorned with eagle and American flag designs, along with the 'Make America Great Again' phrase. Prices range from $1,250 for acoustic to $1,500 for electric models, with signed versions fetching up to $10,000.
Trump's foray into music merchandise demonstrates his continuous strategy of leveraging personal brand loyalty and creating collectible items, which not only cater to his supporters but also promote a sense of exclusivity and patriotism.
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