Consumers are revolting over Tropicana's bottle redesign, fearing shrinkflation as the new 46-ounce bottles, despite being cheaper in price, are more expensive per ounce than before.
Tropicana's previous rebrand effort in 2009 led to a nearly 20% sales loss, proving that consumer backlash can drastically impact sales and market position.
Shrinkflation has been a growing consumer concern since 2022, with many brands reducing package sizes while maintaining prices, leading to widespread dissatisfaction.
Customer sentiments reflect a significant distrust in big brands, with many openly expressing their disappointment and intent to boycott Tropicana due to perceived shrinkflation.
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