Tinder seeks to address its decline in active users by rolling out new AI-driven features for discovery and matching, enhancing user experience beyond the traditional "swipe" method. The AI-powered recommendations aim to offer personalized and engaging matches, according to Match Group CFO Gary Swidler, complementing existing functionalities. Discussing ongoing challenges, Swidler acknowledged users' disillusionment with online dating feeling more like work than fun, prompting Tinder's new initiatives to reignite interest and improve match quality as they confront safety and privacy concerns.
In the coming quarter, Tinder will roll out AI-powered features for discovery and matching to enhance user engagement and personal connections.
The AI-driven matching feature will complement swiping, aiming to improve match quality and perception of the product, driving user growth.
Users have grown tired of online dating, which they say feels less spontaneous and more like work, leading to a decline in app usage.
To adapt, Tinder introduces an AI Photo Finder to help users select the best profile photos, addressing user fatigue in the dating scene.
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