The 'Midnight Moment' in Times Square has transformed into a vibrant tourist attraction, due not only to its eye-catching visuals but also to the power of social media.
Visitors now actively seek out the 'Midnight Moment' after discovering it through platforms like TikTok, showcasing the impact of social media on public art engagement.
The synchronization of all billboards for the 'Midnight Moment' creates a unique atmosphere, drawing crowds who appreciate the collaborative effort of advertisers and artists.
Notably, this nightly art installation has become a must-see for tourists, emphasizing its growing popularity as a cultural phenomenon since its inception in 2012.
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