Generative AI tools are among the fastest-growing companies, showcasing impressive growth since their public introduction just a few years ago. As a result of their complexity and technical nature, these products require effective user onboarding to foster new customer behaviors and ensure users can evaluate and utilize their functions efficiently. Despite the desire to educate consumers about these novel tools, creating the necessary behavioral shifts remains a significant challenge, highlighting the critical role of user onboarding in the adoption and success of generative AI products.
Some of the fastest growing companies right now are generative AI tools (genAI). Their growth is eye-watering.
With new categories, there's often the wish to 'educate the customer' on how to use the product. But creating new behaviours in customers is hard.
These products have to do so incredibly well in onboarding users to drive new actions.
This is such an interesting case study because these products are so complex in how they're made.
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