Threads is testing a new feature that provides users insights on their individual posts, focusing on performance metrics such as views, likes, and replies.
Adam Mosseri emphasized that this update will enable users to understand what types of content resonate with their audience, especially after algorithm changes favoring posts from accounts users follow.
In response to growing competition from Bluesky, which surpassed 20 million users, Threads has rapidly introduced functionalities, including deeper fediverse integration and AI-powered summaries.
Despite its large user base, Threads is focused on enhancing user experience and functionality to retain users as it faces increased competition from rival platforms like Bluesky.
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