Justin Thomas urges fellow PGA Tour golfers to be more accessible during media partnerships to improve connectivity with fans, particularly younger ones aged 18-34. Through a memo, he emphasizes that showcasing players’ personalities could significantly boost interest in the sport. Thomas suggests innovations found in other sports, such as live interviews, and acknowledges the challenges but highlights the benefits of sharing intimate moments from the course. He insists that golfers need not change their routines but should be open to new opportunities for fan engagement.
"We're incredibly lucky to have many passionate people tuning in to watch us every week, but let's be honest -- this game can feel a little distant at times."
"On-course personality is the highest ranked driver of interest for young fans (18-34), getting the younger age group interested could be a huge difference in our popularity."
"I know stepping outside of our comfort zones isn't always easy, but I also know how much the fans love those moments."
"I'm not asking anybody to be somebody they aren't or change anything in their routine, but to be open to possibilities for better connection with fans."
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