While Michael Jordan’s partnership with Nike has long been recognized for revolutionizing athlete endorsement, his 32-year relationship with Hanes highlights his pervasive influence in popular culture.
In a classic '90s ad, a group of guys in a locker room are intimidated by Jordan, who flaunts his choice of colorful briefs, leading them to meekly conform to his style.
The humor in the advertisement underscores Jordan's larger-than-life persona, showing how his mere presence causes a shift in the dynamics of those around him.
Through his longstanding affiliation with Hanes, Jordan not only promoted underwear but also crafted an image that resonated with the cultural zeitgeist of the time.
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