This Simple Strategy Can Get People Talking About You Behind Your Back (in a Good Way)

According to my friend, research psychologist Alison Fragale, female founders miss out on a crucial piece of success by overlooking the interplay between status and power. It's a concept she explores in Likeable Badass: How Women Get the Success They Deserve (Doubleday, 2024). Her framework focuses on cultivating a blend of assertiveness and warmth that makes a person both admired and influential. One of the key strategies for building up the influence side is something called 'other promotion.'

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