Stouffer's has become the top-selling frozen dinner brand in the U.S., generating over 243 million dollars in sales and surpassing competitors like Healthy Choice and Marie Callender's.
Frozen dinners, rising to prominence in the 1950s alongside television, offer convenience and quality that appeals to many modern households; Stouffer's leads this market.
The popularity of frozen dinners traces back to 1953, when Swanson's turkey surplus led to the creation of the iconic TV dinner, changing American eating habits.
Stouffer's history dates back to 1924, evolving from a restaurant business to a frozen food staple, offering recognizable meals like meatloaf and chicken fettucine Alfredo.
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