British celebrity chef Jamie Oliver took to social media over the weekend to call for help, telling his followers, "If anyone hears anything about posh cheese going for cheap, it's probably some wrong'uns." He highlighted the unique challenge in getting rid of stolen cheese, noting that chefs and restaurateurs are aware of its origins, making it difficult for the thieves to sell the stolen product.
Neal's Yard Dairy reported a significant loss amounting to £300,000 after being duped by thieves impersonating a supermarket giant. They paid the original producers to avoid loss and are working with the police. This incident exemplifies the vulnerabilities artisan businesses face in combating sophisticated fraud.
The Metropolitan Police confirmed receiving a report of a theft involving 24 tons of cheese. Their ongoing inquiries suggest that a fraudulent large order made over the phone misled Neal's Yard, ultimately leading to the cheese being sent out before the fraud was identified.
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