They were a kosher bakery success story - 80 years later, people are still trying to make a buck off their babka

Allen Schick, a 90-year-old fan of Trader Joe's Brooklyn Babka, unknowingly enjoys a treat linked to his family's legacy, now made by a large corporation.

Trader Joe's Chocolate Brooklyn Babka, though marketed with an emotional backstory connecting to Allen Schick's mother, is now produced by a corporate entity far from its origins.

The homemade essence of the original babka has been transformed as the product changed hands through various corporate acquisitions, dissociating from its authentic roots.

Once a beloved neighborhood bakery, Schick's Bakery has evolved into just another brand in a vast multinational portfolio, losing its unique identity.

Read at The Forward