Scott Tannen describes how he and his wife, Missy, founded Boll & Branch after being frustrated by the lack of innovation in the bedding industry, highlighting the absence of desirable brands.
Missy Tannen pointed out that the bedding industry had commoditized cotton, with most products being interchangeable, and there were no standout brands that consumers yearned for.
Scott drew parallels between Boll & Branch and iconic brands like Oreo, emphasizing the importance of consistency and staying connected with customers for brand loyalty.
The journey of Boll & Branch began with the Tannens' personal experience searching for quality sheets, which ultimately led them to create their own luxury bedding line.
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