The Women's Super League has secured a vital dose of off-pitch stability for the next five seasons with the record 65m domestic television rights deal from Sky Sports and the BBC.
Women's leagues are likened to startups, reveling in the substantial income stream the new deal provides as they navigate the landscape of underinvestment in women's football.
Despite contrasting financial figures with men's football, the achieved deal is a significant advancement for women’s leagues—guaranteeing a minimum of 13m in domestic broadcast revenue per season until 2030.
With additional sponsorship from Barclays estimated between 9m and 10m per season, the current financial influx marks an impressive foundation for future growth in women's football.
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