The World's First Cafe Ginori Opens in an Explosion of Italian Design
Briefly

Jenni Benzaquen, senior vice president of St. Regis, The Ritz-Carlton, and Bvlgari Hotels & Resorts, states that this partnership embodies 'Ginori's bold elegance with St. Regis's "House of Celebration." This collaboration redefines the idea of unconventional luxury, inviting guests to experience a sensory journey at our most iconic addresses.' The partnership aims to blend sophisticated design with the essence of celebration, offering both an aesthetic and experiential delight in luxury hospitality.
The 'House of Celebration’ concept is deeply rooted in the legacy of John Jacob Astor, who traditionally opened his home for intimate yet festive gatherings. He inspired unforgettable parties for New York society, where life was celebrated through dancing and toasting. These gatherings laid the foundation for the creation of the first major luxury hotel in America, famous for having a telephone in every room, showcasing a blending of social life and hospitality.
Guest experiences at Café Ginori reflect the vibrancy of Italian cuisine creatively transformed in a way that emphasizes both plating and enjoyment. Each menu item takes diners on a unique journey through the art of mise en place, offering a visually stunning and gastronomically delightful experience that applies new interpretations from breakfast to aperitif.
For those seeking a tangible memento from their stay, a custom-made Ginori coaster set designed exclusively for the St. Regis is available. The set features four coasters inspired by the collaboration and pays homage to the St. Regis's renowned Bloody Mary cocktail, emphasizing the integration of luxury and unique branding across the guest experience.
Read at Architectural Digest
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