The WNBA has gained significant popularity, becoming the fifth most popular professional sport in the U.S. A new marketing report indicates that 26% of adults identify as fans of the league, reflecting a transformative shift in sports fandom. Interestingly, many WNBA fans are relatively new to the sport, with over half following for five years or less. This growth occurs amid broader societal discussions on gender and racial equality, areas where the WNBA has taken a strong stand. Fans are also markedly more engaged, both online and in-person, compared to their male counterparts.
Twenty-six percent of U.S adults identify as avid or casual fans of the WNBA, showcasing a significant rise in interest and engagement with women's basketball.
Women's sports fans, particularly WNBA supporters, show higher engagement levels both online and through real-life events compared to men's sports fans.
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