The Super Bowl halftime show, watched by over 100 million viewers, has evolved from a lackluster break featuring marching bands and odd performances to a highly anticipated musical spectacle. It reached pivotal change thanks to Fox's 1991 decision, inspired by the success of the In Living Color sketch show. With artists like Kendrick Lamar set to perform at Super Bowl LIX, the halftime show is positioned to reach record viewership, highlighting its evolution from a cringeworthy event to a key moment in American pop culture.
The first 20-plus Super Bowls featured performances by marching bands and themed events, often leading to disinterest from viewers during halftime.
The bold decision by Fox in 1991 not only transformed the Super Bowl halftime show but also redefined the viewing experience for millions.
Collection
[
|
...
]