Starbucks CEO Brian Niccol's recent $96 million salary package has sparked controversy, especially as he has only been in the role for five months. This coincides with the company facing weak earnings and falling same-store sales, primarily due to shifting consumer preferences toward energy drinks over traditional coffee. Competitors like Dunkin' and McDonald's are gaining an edge in the market, further complicating Starbucks' situation under Niccol's leadership. Notably, this package also includes the provision of a private plane, adding to the managerial criticism amid these operational issues.
Starbucks CEO Brian Niccol's $96 million compensation package after only five months in the role raises eyebrows, especially amidst falling sales and operational struggles.
The coffee chain is losing market share to competitors like Dunkin' and McDonald's as consumer preferences shift towards energy drinks, impacting Starbucks' financial performance.
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