Gary Kusin emphasizes the importance of data in business through his experiences in co-founding GameStop and Laura Mercier. In his book, Always Learning, he describes how collecting both quantitative and qualitative data informed his decisions. For example, he recognized that traditional department stores were failing against specialty retailers, which led to the foundational idea of GameStop. Kusin advocates for preparation and thorough understanding in negotiations, stating that having data helps ensure informed choices and successful business outcomes.
I need data, and I have a very hard time just going, 'Well, we're going to crush it. Let's go open these stores.' No, let's not do that.
We did our homework. We made sure we had hypotheses about what would happen. We would test them. Sometimes, it took six months, and we had a hard lesson that we had to pivot off of.
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