The researcher who popularized 'Gen Beta' explains why the name fits the next generation
Briefly

According to Mark McCrindle, the term 'Beta' represents an 'updated version' or '2.0' that signifies the fresh start of a new generation.
Despite some backlash regarding the term 'Beta' being perceived negatively, Mark McCrindle asserts that it follows the Greek naming convention initiated with Gen Alpha to denote a new era.
McCrindle notes that the naming convention is significant; they opted for Greek letters to symbolize a whole new generation rather than reverting to the Roman alphabet.
He explains that 'Beta' can also imply 'new and improved,' drawing parallels from its usage in technology and software to reflect Gen Beta's emergence.
Read at Business Insider
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