Dior's announcement of Melania Trump's choice to wear a Dior cape during her visit to Arlington National Cemetery highlights a notable shift in the fashion industry’s political engagement. Traditionally seen as progressive, the fashion world has often distanced itself from Melania, a Republican first lady. However, the simultaneous presence of LVMH's owners at Trump's inauguration and Dior's endorsement of her attire suggests a willingness to publicly support her, contrasting sharply with the previous norm where luxury brands avoided political affiliations. This signifies a change in how luxury fashion brands navigate their political image.
The announcement by Dior showed that one of the key brands under the LVMH conglomerate openly supported the Republican first lady's choice to wear one of its garments.
Representatives of a French luxury brand, renowned for its cultural, design, and craftsmanship excellence, openly expressed support for a political vision they had never publicly endorsed before.
Collection
[
|
...
]