Crises, like climate change, serve as catalysts for change by forcing awareness and action through a psychological process known as 'unfreezing,' essential for transformation.
While crises induce anxiety, they also present opportunities for constructive action if there is clarity on how to address issues, preventing aggressive or pathological responses.
Psychologists have found that by channeling human behavior effectively, societies can drive significant change, moving beyond minor nudges to something more impactful and transformative.
The combination of pressure from crises and innovative behavioral understanding can empower individuals to transition towards sustainability, utilizing psychological principles to foster active participation.
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