"I was like, 'How are we going to build this movement around an appliance?' As we started digging in, we realized that there was this really, really passionate subcommunity of people..."
"We realized that there was this really, really passionate subcommunity of people who have just been here promoting heat pumps, talking about heat pumps, recommending heat pumps..."
"It's hard to imagine other appliances inspiring quite the same fandom...there's something here about how the climate crisis is obviously incredibly stressful and confusing..."
Collection
[
|
...
]