The NFL's increasing popularity in Germany is evident with RTL's coverage attracting a growing audience, averaging 710,000 viewers during regular-season games in 2023.
With the Super Bowl drawing an average of 1.71 million viewers on RTL, the German market is showing significant engagement compared to UK viewership numbers.
Hosting the international series in stadiums like Allianz Arena demonstrates the NFL's commitment to expanding its reach and enticing local fans in Germany.
The free-to-air access provided by RTL is pivotal in cultivating a new generation of NFL enthusiasts, making the sport accessible to more fans.
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