In retail ecommerce, price wars are continuous and will never stop. They're effective in the short term but not a long-term effective way to compete, says Zhuang Shuai, retail analyst and founder of Bailian Consulting.
Pinduoduo has instated policies that favor customers to the detriment of merchants, like allowing refunds without returns if items don’t match their descriptions, further shifting the retail landscape.
Competitors like JD are increasingly at risk of user attrition due to Pinduoduo's rise, as they’ve begun emphasizing discounts to retain price-sensitive customers previously loyal to other platforms.
Pinduoduo made international expansion a priority with Temu, spending aggressively on advertising, including a reported $21 million at the Super Bowl, reflecting a shift in strategy to capture global markets.
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