The pitch was to create a film about the environment and the consequences of consumerism for people who maybe never actually thought about it before.
More than 15 million unwanted clothes are sent to Ghana every week from around the world, highlighting the severe issue of textile waste.
The film argues that companies are keeping consumers in a vicious shopping cycle, designed to encourage ever more consumption and quick product obsolescence.
Our goal was to take the colorful language of advertising and turn that back on itself, to appeal to a broader audience.
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