The article discusses the recent Q4 2024 earnings call from McDonald's, highlighting CEO Chris Kempczinski's optimistic outlook on expanding the company's chicken portfolio and the launch of a new chicken strip offering. The return of popular items like Chicken Selects and the McDonald's Snack Wrap is anticipated by fans, amid some skepticism about past menu changes. Despite issues like E.coli outbreaks and inflation affecting the brand, McDonald's aims to capitalize on the chicken market by the end of 2026, appealing to its loyal customer base with nostalgic offerings.
McDonald's CEO Chris Kempczinski expressed optimism during the Q4 2024 earnings call about expanding their chicken portfolio, particularly aiming to gain market share by 2026.
Kempczinski noted excitement about the new chicken strip offering, particularly due to the popularity of previous iterations of Chicken Selects, which were missed by loyal customers.
The article highlights the fluctuating presence of McDonald's chicken strips over the years, detailing their introduction, removal, and brief reappearance to fanfare.
New chicken-based items like the McDonald's Snack Wrap are also on the horizon, promising to reinstate some beloved menu choices while maintaining customer interest.
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